Reach Independence & Sustainable Entrepreneurship (R.I.S.E)


There is a lack of effective economic empowerment programs for disabled and disadvantaged communities within Malaysia and the region. Persons with Disabilities (PWDs) need an array of organisations to champion their cause and R.I.S.E. is an economic empowerment program designed to support disadvantaged communities, particularly PWDs to increase their income and become financially independent.

The program involves regular training covering practical topics in running a business, such as financial goals, operational planning, budgeting and tracking, and sales and customer analysis.

In addition to capacity building, a structured mentoring system is put in place, making sure the entrepreneurs get continued support and knowledge transfer from skilled Maybank volunteers.



The R.I.S.E. program is designed to train, coach and mentor participants to develop their entrepreneurial skills resulting in higher income levels thus improving their overall standard of living. The key features of the program include:


Practical entrepreneurship training


Effective mentoring and focus on income improvement; and


Large-scale involvement of Maybank employees



The training will enable participants to build innovative sales strategies into their business ideas, enhance business management skills and augment client acquisition and retention, resulting in greater financial independence. Resulting in businesses, which are more resilient.

The top 40% result for the initial 280 participants involved in the pilot project in Malaysia that was started in September 2014, is an average income increase of:

  • Per Participants is 411.7%
  • Income Increase from RM 462.50 to RM 2,366.47
  • Average Income Increase RM 1,903.97

With the overwhelming success of the pilot project in Malaysia, the Maybank Foundation Board of Trustees had approved the implementation of this program on a much larger scale.

The Phase 2 of the R.I.S.E. programme was to impact a total of 1,800 people in three countries (Malaysia - 1,400, Indonesia - 200 as pilot, and The Philippines - 200 as pilot) in which 70% will comprise of PWDs.

Phase 2 of R.I.S.E. programme has trained as many as 1,866 participants from underprivileged communities, with spread of 1,400 participants in Malaysia, 211 participants in Indonesia and 255 participants in The Philippines.

The R.I.S.E. training programme Phase 2 in Malaysia, resulted in an increase of average income of the top 40% by:

  • Per Participant is 356.4%
  • Income Increase from RM 673.71 to RM 3,074.98
  • Average Income Increase RM 2,401.27

As for R.I.S.E. pilot project in Indonesia, resulted in an increase in the average income of the top 40% by:

  • Per Participant is 351.8%
  • Income Increase from RM140.43 to RM 633.86
  • Average Income Increase RM493.43

As for R.I.S.E. pilot project in The Philippines, resulted in an increase in the average income of the top 40 % by:

  • Per Participant is 565%
  • Income Increase from RM 129.21 to RM 859.32
  • Average Income Increase RM 730.11

With the success of the pilot & Phase 2, Phase 3 of the R.I.S.E. programme have been initiated to impact a total of 4,000 people in 4 countries (Malaysia - 800, Indonesia – 2,000 as Phase 2, The Philippines – 1,000 as Phase 2 and Laos – 200 as pilot, will be initiated in 2019) in which 70% will comprise of PWDs.

R.I.S.E. Phase 3 project have resulted in an increase in the average income increase for the total participants trained to date.


  • 337.8% (From top 40% of 871 participants trained)
  • an increase of RM2,364.19 from an average of RM699.89 to RM3,064.08.


  • 403.7% (From top 40% of 2,058 participants trained)
  • an increase of RM1,825 from an average of RM452 to RM2,278.

The Philippines:

  • 678.1% (From top 40% of 1,037 participants trained)
  • an increase of RM570.13 from an average of RM84.08 to RM654.21.

As for R.I.S.E. pilot project in Laos, resulted in an increase in the average income of the top 40 % by:

  • 221.2% (From top 40% of 121 participants trained)
  • an increase of RM649 from RM294 to RM943.

Maybank Foundation has been entrusted to positively impact communities in the markets that Maybank operates. As we expand across ASEAN, our goal is to make a positive and distinctive difference to the communities across the region, enhancing goodwill and reputation of Maybank. We believe that this would be able to create better differentiation at the regional level and create bigger impact to communities.

Building on the momentum from Phase 1 of the programme, we embarked on R.I.S.E 2.0 at the end of last year where the programme is now split into 3 tiers; R.I.S.E Premium, R.I.S.E Standard and R.I.S.E Basic.

Due to the COVID-19 pandemic, R.I.S.E 2.0 seeks to innovate by conducting online training for the participants to ensure that no one gets left behind. We provided access to Internet and devices to the participants to ensure that they are able to attend the virtual training and continue learning. When and where lawful, R.I.S.E programme continues to conduct the physical training in countries such as Laos and Malaysia. We are currently in Phase 2 of the R.I.S.E 2.0 programme.

To date, 33,435 participants from People with Disabilities and marginalised communities have been trained through the R.I.S.E programme.

R.I.S.E Training in Malaysia

R.I.S.E Training in Malaysia


R.I.S.E Training in Indonesia


R.I.S.E Training in Philippines


R.I.S.E Training in Laos


In support of the UNSDGs: