Our flagship volunteering programme encourages Maybank employees to come together as agents of change. Through Cahaya Kasih, Maybankers are in the heart of their communities - and put their heart into everything they do.
Since its launch in 2006 Cahaya Kasih has grown to be a major regional volunteer programme. The evolution of Cahaya Kasih is a result of years of internal learning. We have moved from one-off charitable events to true partnerships, and learnt a lot about volunteerism.
Employees are given the option to choose a cause or project that is consistent with the pillars of Maybank Foundation and that supports a long-term relationship with stakeholders. We are confident that by fostering a stronger bond we will achieve lasting changes in the communities.
Maybank’s Global CR Day is a truly global affair
Maybank’s annual Global CR Day is an opportunity for Maybankers to showcase their long-term community initiatives and the positive impact that they are making for their adopted community or cause. The global scale of the day — in terms of staff participation, communities engaged and initiatives carried out — creates a visible ‘force for good’.
In 2015, the 6th edition of the Global CR Day was themed ‘Inspiring Communities Globally’. One hundred and two initiatives were organised simultaneously and involved over 16,559 Maybankers.
The followings were some of the events that were organised in different countries across Asia.
Global Banking raised funds for the Malaysian Association for the blind. They mobilised 694 volunteers for a fun-filled event at Metropolitan Park Kepong, Kuala Lumpur with a fun run and a fishing competition.
Over 250 Group Human Capital employees organised a 3-day charity bazaar to create awareness, visibility and fundraising opportunities for NGOs working with people with learning disabilities. Generating Opportunities for the Learning Disabled (GOLD) Centre launched their “M2U Pay” shop - the first NGO to use this platform to sell their products and crafts to a wider market.
A mangrove restoration project helps to replant and revitalise the environment in the fishing villages in Pontian district at Tanjung Piai, Johor National Park. The volunteers run awareness raising campaigns on the importance of mangroves and hopes to boost eco-tourism in the area to generate income locally.
800 Maybankers volunteered in a charity bazaar and raised RM300,000 for more than 30 families at Wallace Sheltered Workshop in Tuaran. The volunteers also constructed a hostel in Tamparuli for underprivileged girls and refurbished the life skills workshop of SK Bawang primary school, which was damaged in a mudslide.
Volunteers assisted patients at the National Kidney Foundation (NKF) to upgrade the dialysis centre. In a one-day event called SK Sacred Heart Project top students received recognition through awards, the school’s resource and religious study rooms were refurbished, while the school’s main gate was also painted. Additionally, volunteers helped with a general spring cleaning of the school.
A total of RM268,000 was raised for the Movement for the Intellectually Disabled of Singapore (MINDS) in a carnival-style event. Along with providing many exciting activities, 60 Maybankers participated as buddies to the 100 MINDS kids and their families. The M-Powering MINDS volunteer challenge, a two-year programme that aims to help people with disabilities to move towards achieving greater independence in their everyday lives, was launched at the event.
In reviving and preserving traditional heritage, Maybank Kim Eng Securities Indonesia and Dinas Perindustrian, Perdagangan dan Pengelolaan Pasar Kabupaten Garut donated a yarn making machine and other facilities to local women artisans to help them expand their weaving business.
“Enriching Lives through Reading & Learning” –event was organised in collaboration with SIPAR, a Cambodian NGO improving education in rural areas. 277 Maybankers travelled to seven villages in Phnom Penh and Siem Reap with mobile libraries to lead reading activities with children. Books were donated to children at various locations.
Stationery sets and books were donated to students of a rural community. Volunteers rebuilt and renovated classrooms at the Phong Ngern School and replaced a manual water pump with an electronic one to provide clean water to the children.
Maybankers engaged with hearing-impaired children at ‘My Children’s House of Hope’ in a workshop on learning and self-expression through arts.