Maybank Sustainability Report 2014

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126 Maybank Sustainability Report 2014
Digitisation
2014 Goals Progress Peformance Moving Forward
Our digital strategy is key towards
reaching new and existing customers.
Our digital footprint continued to grow.
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To plan key initiatives as a digital lifestyle
portal, as well as to enrich existing
functionalities and capabilities we already
have via M2U internet and mobile banking.
The Maybank Group Digital Strategy looks at tapping into the shift in
customer behaviour where the social and personal space is intertwined
essentially, moving banking closer to the customer.
To be successful in the digital space, we continue to build the following
capabilities:
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the true promise of banking anytime and anywhere, and using multiple
devices for banking transaction.
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customers in getting things done with speed and ease across these
channels.
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transactional needs to enable our customers to manage their financial
plans, buy any Maybank Group products, and interact digitally with
Maybankers.
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originate, and deliver with speed.
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manage their cross-border relationship within Maybank Group via the
digital banking platform.
These digital banking strategies will take several years to deliver. We are
ahead in some areas, but there is still much that can be done as digital
banking continues to rapidly evolve. In 2015, we have embarked on
initiatives that will further expand our customers’ ability to do business
with us online through our Maybank2u and mobile banking offerings.
Group will be at the forefront in enabling these capabilities and services
across the Group.
To ensure that Group Technology continuously support Maybank’s long-
term growth through sustainable innovation and focused delieveery, its
need to be supported by three pillars:
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Technology and Group Technology by having the Heads of IT for
Group CFS, Global Banking, Etiqa and Islamic Banking reporting into
the Group Technology structure;
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support, Risk Management, Finance and Human Capital (across the
Maybank Group); and
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Heads of IT and the country’s Chief Information Officers reporting
into the GT structure.
Year 2012 2013 2014
No. of M2U registered online users (million users) 6.5 6.9 7.8
No. of M2U registered mobile users (million users) 0.9 1.3 1.5
No. of small businesses using M2U 88,752 112,755 142,007
“In striving to deliver consistent user experience for
customers, we are always looking to simplify and diversify
our services.”
Mohd Suhail Amar SureshAbdullah
Group Chief Technology Officer
*Appointed w.e.f. 1st Apr 2015
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t On track/Completed t Progressing t Not on track/Did not complete