72 / 150
70
Maybank Sustainability Report
2014
Employee
Volunteerism
2006
Structure our
employee
volunteerism into
long-term impact
for communities
96 local partners
across ASEAN
Launched
Partners
Aim
Cahaya Kasih
Our flagship employee volunteerism programme, Cahaya Kasih, encourages
Maybankers to come together as agents of change. Employees are given
the option to choose a cause or project that is consistent with the pillars
of Maybank Foundation and which supports and establishes a long-term
relationship with stakeholders. We are confident that by fostering a stronger
bond we will achieve lasting changes in the communities.
Global CR Day is part of the programme. It is a day when the global
Maybank community shows the world what they have achieved. In 2014,
our 5
th
Global CR Day was themed ‘Inspiring Global Communities’. In one
day, 96 events were organised simultaneously in different countries. The
events are often part of a long-term project or partnership between a
particular group of employees and communities. The programme involved
24,971 Maybankers worldwide, an increase of 8.6% compared with 2013. In
2014, our volunteers contributed over 129,921 man-hours.
The evolution of Cahaya Kasih is a result of years of internal learning. We
have moved from one-off charitable events to true partnerships, and learnt
a lot about volunteerism. While the number of volunteers taking part in
the Global CR Day is impressive, even more so is the unrecorded volunteer
commitment that takes place across our offices throughout the year.
Through Cahaya Kasih, Maybankers are in the heart of their communities -
and put their heart into everything they do.
2012
2013
2014
þ ,Q ŬŪūŬ WKH QXPEHU RI YROXQWHHUV JUHZ WR Ŭū ūŮű HPSOR\HHV ZKR
contributed 178,422 volunteers’ hours, participating in 153 community
initiatives. Maybank provides employees with three days’ unrecorded
leave annually to encourage volunteerism.
þ 0RUH WKDQ Ŭŭ ŪŪŪ 0D\EDQNHUV GRQDWHG RYHU ūūų ŪŪŪ KRXUV RI WKHLU
personal time to take part in the Group-wide voluntary programmes.
While the number of our employees has increased, the number of hours
spent was reduced from 2012.
þ ,Q ŬŪūŮ RYHU ŬŮ ųűū 0D\EDQNHUV YROXQWHHUHG WKHLU WLPH DQG HIIRUW RQ
Global CR Day to give back to their communities - an increase of 8.6%
from 2013. Over 129,921 man-hours were recorded.
Global CR Day Participation
Maybank volunteers read to children in Cambodia.
G4-SO1, G4-EC7, G4-EC8