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Maybank Sustainability Report
2014
Healthy
Living
We sponsor events in golf and badminton, and promote excellence among
aspiring athletes. Apart from the global publicity for our brand, sponsorship
of premier sporting events gives us a platform to demonstrate our role in
the development of sports and our emphasis on working with junior players.
For us, sponsorship is also an important tool of corporate responsibility. Our
sponsorship offers unique value proposition to customers in the form of
special privileges, such as corporate hospitality.
Our support for sports development is also a strong catalyst for promoting
harmony and unity. In the words of Juan Antonio Samaranch, a dominant
figure of modern Olympics, “Sport is an inalienable part of the educational
process and a factor for promoting peace, friendship, cooperation, and
understanding among people.”
2006
Promote the
Maybank
Malaysian Open
and support
development
of sporting
excellence in
Malaysia through
various sports
programmes. Set
as a platform to
raise funds for our
CR partners
Malaysian Golf
Association,
GlobalOne, JNG
Golf, UNICEF
Launched
Partners
Aim
Golf sponsorship
Junior Development in Golf
The junior development programme is an important part of our golf
sponsorship and we have been closely involved in developing the sport
in Malaysia. We organise the annual Maybank-MGA Junior Golf Camp,
Champions Academy training, and junior golf clinics during the Maybank
Malaysian Open (MMO).
Since Maybank became title sponsor of the MMO in 2006, the programmes
set in place to develop local talent have started to achieve results. Our long-
term objective is to see a homegrown golfer bring honour to the nation by
competing successfully at world-class tournaments.
We offer programmes and golf clinics for juniors, amateurs and
professionals, throughout the year. We also sponsor local tournaments
such as National Qualifiers, which can earn local players a spot at the
MMO and the Professional Golf of Malaysia (PGM) PGM-Maybank Tour
Players’ Championship.
Sports activities unite people across
borders. They bring people together and
inspire them to reach ambitious goals.
We have a long history of supporting
exceptional sports programmes at junior
and professional levels.
G4-SO1, G4-EC7, G4-EC8