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Maybank Sustainability Report
2014
Focus
Enterprise Crisis Simulation Exercise
(ECSE) 2014
The United Nation Economic and Social Commission’s 2010 report
highlighted that Asia Pacific accounts for 89% of the world’s total
disaster victims. Natural disasters, accidents, communications, power
and energy disruption, environmental disasters as well as cyber-
attacks and hacking activities are some of the threats that people and
businesses face.
Having a Business Continuity Plan (BCP), helps us to have the
resources and information to handle emergencies. More importantly,
a BCP will enable resources to be speedily and effectively deployed
during emergencies so that the delivery of critical services and
products is not interrupted.
Maybank Group Business Continuity Management (GBCM) conducts
annual exercises for each Critical Business Function (CBF) and acts on
feedback for improvements to our BCP. Every two years, an Enterprise
Crisis Simulation Exercise (ECSE) is conducted to gauge Maybank’s
preparedness towards an unanticipated catastrophe. The exercise is in
compliance with Bank Negara Malaysia’s requirements.
In 2014’s ECSE, a pandemic outbreak scenario was selected. It was the
largest crisis simulation exercise in the financial industry in Malaysia
in terms of participation and the number of simultaneous incidents
at different locations. The entire exercise involved 850 participants
and spanned over three locations: Menara Maybank, Region Perak,
and Maybank Philippines Inc.’s MPI Corporate Office. The exercises tested
the co-ordination, preparedness, and communication between the three
command centres, and gauged the readiness of infrastructure equipment
and systems at the various alternate sites.
For the first time, the crisis recovery events were updated and monitored
through the BCM system, which was deployed in April 2014. Although
the system was still in the early stages of implementation, the Business
Recovery Teams (BRT) were able to capture most of the issues and
recovery activities via the system.
The ECSE identified a critical area for improvement related to
infrastructure equipment and facilities readiness at the Command Centre.
Facilities such as cross-border tele-conferencing equipment should be in
place at the Command Centre to provide easier communication access to
other regions and countries.
The experience gained during this exercise will improve situational
awareness and enhance decision-making capabilities during a real crisis.
During such times, ensuring business continuity and delivering continuous
excellence in the services we provide to our customers is important. We
did not have to wait long to test our exercise as we had to assemble a team
for the December floods in the east coast of Malaysia. Our lessons were
very useful during the tragedy.
G4-27
Investor Relations
We strive to keep the market informed with relevant and current information.
This enables both existing and potential investors to evaluate the business,
performance, and prospects. It has always been the Group’s focus to deliver
updated company knowledge with high transparency and integrity. We
continued to organise investor days, which provides an opportunity for
investors to obtain more information on business sectors and engage with key
leaders. One of our newest markets explored was Japan.
In 2015, as an adjustment to changes of future markets and investors, we are
planning to revise the Investor Relations Policy from 2007.
Corporate
Governance
“The ECSE exercise was tested during the December floods that
ravaged the east coast of Malaysia in 2014. Maybankers not only
rallied together during the period but were organised in our relief
efforts. We were quick to reach the epicentre of the disaster and had
an action plan to bring supplies to the victims.”
Dato’ MohdHanif Suadi
Head of Community Distribution, Community Financial Services.